Pot & Bloom, in collaboration with Schbang, unveiled a new campaign to introduce green gifting by replacing traditional gifts with green plant grow kits. The campaign, “Gifts that Grow, Smiles that Last,” advocates switching to green gifting to create smiles on the faces of the receivers and contribute to the well-being of the planet.
Pot & Bloom’s Envisions Greener Future Through Gardening
Pot and Bloom’s vision is to cultivate healthy plants at home and offer the experience of growing a plant from a tiny seed to its mature phase of growth. We have curated sets of Pot Mixes, Sprays, Accessories, and Home Gardening Tools for gardening enthusiasts. Adapt the best gardening practices for a greener future. Grow your choice of plants with Pot and Bloom to enjoy a fuller and more healthy lifestyle with us!
Introducing Grow Kits for Gifting Featuring Dia Mirza
The ad showcases Dia Mirza, the UNEP Goodwill Ambassador for India, and it calls for people to move away from ordinary gifts, such as crockery, to sustainable ones, such as plant grow kits. The idea has questioned the conventional way of gifting. It has sent out a well-thought-of, impactful call that will resonate with a broad audience, be it gardening enthusiasts, professionals, or corporate buyers. The ad is set in an Indian home during a festive gifting occasion and shows Dia Mirza bringing a unique gift that brings surprise and happiness to everyone. This campaign sheds light on the importance of choosing the correct gifting opinions and bringing a fresh perspective to Pot & Bloom’s plant grow kits.
Sushant Vithaldas, Business Head of Operations at Schbang Bangalore, said: “Unlike traditional gifts that disappear into oblivion, there’s always something more substantial to remember with a meaningful gift. “Gifts that Grow Smiles that Last” captures the very essence of Pot & Bloom- grow kits that would create joyful instants and be remembered for their longevity.
Anand TR, Business Head, Urban Markets for Pot & Bloom, commented that the campaign is a nudge toward sustainability where people have to choose gifting options that contribute positively to the environment and create a new trend toward eco-friendly gifting.
Therefore, at Pot & Bloom, we strive to bring gardening as a hobby to every doorstep. Our range of premium grow kits is designed for the amateur gardener to the complete beginner, with each kit including non-GMO seeds, a high-quality potting mix, and all the tools that one may need for an easy and enjoyable setup. These kits are designed to create perfect conditions for plant growth.
